Heart Button Reinvention Roadmaps
Push the right buttons and put emotion-based behavior change to work.
Targeted Behaviors: Brush teeth, wipe gums, and offer water instead of soda
Time Capsule asks parents to imagine their child’s appearance in 30 years and suggests that a winning smile could be the key component. To nurture that smile, parents receive tips on how to make dedicated dental hygiene a family value. Compare and contrast the traditional (logic and fact-based) approach with the Heart Button (emotion-based) approach.
Pushing Emotional Heart Buttons
Using Only Facts & Logic