Pushing All the Right Buttons


Heart Button Reinvention Roadmaps

Push the right buttons and put emotion-based behavior change to work.

Targeted Behaviors: Offer orange juice with meat, offer leafy green vegetables, take a daily multivitamin/ mineral supplement with iron, prepare foods in a cast-iron skillet, limit high-caffeine foods like tea, cola and chocolate

Insurance Policy taps into a parent’s deep desire to protect her child, especially when the child has anemia, and provides simple tips that allows mom to feel she can protect and restore her child to health.

Pushing Emotional Heart Buttons


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